Products Included
Viana™ People Counting
Video
Solution Overview
Viana™ People Counting by meldCX allows you to set capacity for your physical spaces and track traffic at entrances and different zones to let you know how many people have entered or are present at various zones.
Viana collects streams of non-identifiable data from cameras and sensors, blurring faces and turning each individual into a token. This means that individual privacy is protected and any data processed at the edge are anonymous.
Customer Challenges
The ability to count and manage store capacity is a key aspect of retail management. Counting people in a store can help you understand how much space you need, whether the layout is optimized for traffic flow, and how many employees are needed to run the store effectively. It also helps you understand how people are interacting with your products and how much attention they're giving them—and that information can inform your marketing strategies.
However, it's important to respect customers' privacy while gathering this data. You don't want them to feel like they're being monitored or observed while they shop, because that would quickly sour their experience and make them feel unwelcome in your store.
Features and Benefits
• Set capacity for your physical spaces
• Track traffic at entrances and different zones to let you know how many people have entered or are present at various zones
Details
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Primary PurposeAnalytics
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Solution Maturity5 - Customer deployed at scale
Availability
EMEA